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Did You Know?

LTV is often used to determine if allocating more money into acquiring a new user is worth the effort. The higher the LTV, the more you can allow yourself to spend on attracting new users.

Did You Know?

If your ARPU is low, you may have a really small profit margin out of your customers. It is rather a no-brainer – the higher the ARPU, the easier it is to maintain your clientele!

Did You Know?

For a mature web hosting company, it is assumed that in order to keep the business sustainable, the churn rate should not be higher than 5%. What is yours?

Did You Know?

Every subscription business should focus on increasing MRR to grow its bottom line. The higher the MRR, the better the condition of a company and the higher its value.