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Business owners go nuts whenever the word “Churn” is mentioned, but who can blame them when it basically means that something important has been lost. And who likes to lose anything? Okay, maybe a little weight, but definitely not a customer, revenue or a subscription. However, one thing to realize is that burying your head in the sand never makes the problem disappear. The sooner you face up to the problem, the better – but, you have to know your enemy well before you can effectively defeat it. Churn vs churn rate Surprisingly, the term “Churn rate” is actually more...
When running a company based on a subscription billing model, it is necessary to consider the costs required to attain a single customer, and maintain your total client base. Average Revenue Per User is a report giving you a clear insight about the potential recurring income from each client that subscribes to your services. Keeping tabs on this metric will help you adjust your business tactics accurately. In other words: Average Revenue Per User (ARPU) is a metric that explains how much monthly income you may expect from an average customer. Obviously, it means that you want your ARPU to...
It has been barely a few weeks since MetricsCube first saw the light of day, and yet it feels almost like a few months to us – the guys behind the scenes of it all. But not because things have been progressing so slow. Quite the opposite – we receive so much insightful feedback from you that we really have had our hands full, turning most common requests into upcoming features. Today we would like to present you top five improvements that we have managed to implement to MetricsCube so far through our combined efforts. 5 New Business Reports To...
Monthly Recurring Revenue (MRR) is by many regarded as the lifeblood of a subscription-based business. But, even though nearly every web hosting service is offered in a subscription model, not all companies are fully aware of the significance that this report has, or how to scale its figures up. For a SaaS business, it is usually the only thing that people at the top are interested in. It is basing on MRR that you can calculate other powerful metrics defining the general condition of your business, including the Average Revenue Per User (ARPU), Customer Lifetime Value or Revenue Churn. Why...
The idea for MetricsCube was born in our minds long time ago. Making right, data-driven decisions when running several businesses with tens of thousands of customers had always been a challenge. Until now!
