You need data to make the right decisions

Our company used another popular reporting tool but there wasn’t a native integration with WHMCS which we based our business management on – the third party integration did not work well so we couldn’t rely on the metrics. We needed something that would pull data from WHMCS and there wasn’t an existing solution that could do this well. What is more, we didn’t have a clean way to see key metrics like MRR, LTV, and Churn Rate before.

Now, with MetricsCube, we can see those with little effort. Since we have customers with multiple subscriptions, I like that MetricsCube breaks down retention metrics by revenue, subscription and customers. This setup aligns well with our business and helps to reveal trends that we would have missed without it. It is critical to “know your numbers” and MetricsCube makes it so easy.

WHMCS is a great platform, but its weak side is reporting. Not only does it not provide that much information, but it also takes a lot of digging to get into the data because it’s not presented in any transparent form. We obviously wanted to track certain metrics that show us how and at what pace we are growing.

Another concern was that we needed to do it routinely. To see how our revenue changes both over the long period of time and on a month-to-month basis. And that’s the beauty of MetricsCube – that we can compare the results from different time frames. That gives us a massive amount of visibility into what is going on in our business. Once you know what makes your numbers go up and down, you can focus on how to use that knowledge to your advantage.

MetricsCube has helped us to better understand what happens inside our business. Monitoring new products was one of the most important things we were looking for since knowing the average revenue per service helps us see how well our new services perform. We found MetricsCube very easy to set up and the navigation through the vast sets of high-quality reports has been effortless from the very beginning as well.

For our marketing team all the reports regarding new customers are of great importance and when combined with smooth filtering proved MetricsCube to be a remarkable discovery for us. We would highly recommend it to all the established companies – the product is great and, in our case, worked out way better than WHMCS built-in solutions.

From the very beginning of our business existence, and then through the years of its development, we were facing the same problem that was affecting our rapid growth - the lack of precise and accessible information on the business performance. It is a real challenge to keep up with all the changes and make the right decisions, especially when you keep introducing new products and services into your offer. The last thing you have time for is fetching data from your billing application and creating statistics.

I had to find a solution and I came up with the idea to create a tool that will serve its purpose not only for us but also for the wider community. The tool that will enable the creation of clear business reports from the most popular web applications - with absolutely no effort. This is how MetricsCube was born.