# Customers
The Customers-related section features a range of reports providing comprehensive insights into customer acquisition, overall clientele, and geographical distribution of active customers.
# New Customers
Statistics on all customers with the status "New" in your WHMCS system. The data is presented based on the date the customer was created in the system.
- To see the list of customers included in this report, please refer to the Segmentation Report.
- Please note that the New Customers count reflects data from the previous day, while the Segmentation Report may also include data from the current day (depending on the daily synchronization).
# Active Customers
The total number of active customers in your WHMCS within a specified time frame. Active customers are defined as those who have at least one active service, such as hosting, domain, addon or billable item.
- This includes free, one-time, and recurring services.
- The number of active customers for a given time range is determined based on the end date of that range.
- Please note that customer status is based on daily synchronized data.
- To verify the customer list, please refer to the Segmentation Report.
Please note that the Active Customers count reflects data from the previous day, while the Segmentation Report may also include data from the current day (depending on the time of daily synchronization).
# Total Customers
Total number of customers in your WHMCS within a specified time frame. The data is presented based on the account creation date.
- This report includes the number of both active and inactive customers.
- The report represents the number of customers as of the last day within the selected time range.
# Active Customers Per Country
A number of active customers per country. Please note that this report takes data from the last date from the datepicker.